GBB LIFESTYLE IS A BEST IN CLASS BEAUTY LICENSEE AND GLOBAL PARTNER FOR LIFESTYLE BRANDS
The visionary intuition of Giuliana Marchini Gerani and her husband Silvano Gerani led to the launch in 1974 of the new brand ICEBERG, under the supervision of the first Creative Director Jean-Charles de Castelbajac. ICEBERG launched a revolutionary idea introducing the new concept of sportswear deluxe.
Long distinctive style mixes pop influences taken from the archives and an edgy British coolness. Cartoons and logos take center stage, statement aesthetics, sporty silhouettes, neon accents and eye-catching accessories collections. The fashion label is rooted in the contemporary urban culture and surrounds itself with creative people linked to the music scene.