GBB Lifestyle

GBB LIFESTYLE IS A BEST IN CLASS BEAUTY LICENSEE  AND GLOBAL PARTNER FOR LIFESTYLE BRANDS

Since launching his namesake brand in 1985, Tommy Hilfiger has become globally renowned as the pioneer of classic American cool style.

Inspired by iconic pop culture and Americana heritage, the designer and his brand are driven by an ever-optimistic vision to break conventions and celebrate individuality.

Today, under Hilfiger’s guidance, vision and leadership as Principal Designer, TOMMY HILFIGER is one of the world’s most recognized lifestyle brands that shares its inclusive and youthful spirit with consumers worldwide.

The visionary intuition of Giuliana Marchini Gerani and her husband Silvano Gerani led to the launch in 1974 of the new brand ICEBERG, under the supervision of the first Creative Director Jean-Charles de Castelbajac. ICEBERG launched a revolutionary idea introducing the new concept of sportswear deluxe.

Long distinctive style mixes pop influences taken from the archives and an edgy British coolness. Cartoons and logos take center stage, statement aesthetics, sporty silhouettes, neon accents and eye-catching accessories collections. The fashion label is rooted in the contemporary urban culture and surrounds itself with creative people linked to the music scene.