Prestige & lifestyle

The Prestige and Lifestyle division is the best-in-class beauty licensee and global partner for prestige and lifestyle brands.


We deliver a tailored service that spans creation, production, marketing, and global distribution, aimed at building culturally relevant brands that speak to a broader consumer base.

Tommy Hilfiger is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. Tommy Hilfiger celebrates the essence of classic American style with a modern twist.

Tommy Hilfiger offers premium quality and value to consumers worldwide under the Tommy Hilfiger and Tommy Jeans lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.

Give Back Beauty has continuously fortified the brand’s position in the fragrance market reinvigorating classic favorites like Tommy and Tommy Girl while building upon the innovative Impact line. This strategic approach reflects the brand’s commitment to connecting with both established and emerging consumer groups, ensuring a vibrant future for the brand.

Mercedes-Benz is the 8th most recognized and powerful brand in the world behind the famous billion-dollar brands (Apple, Microsoft, Amazon, Google,…) and ahead all the major players in the perfume industry.

100 years ago, the three-pointed star trademark was born and is today an emblem of excellence and exception. A brand that spans history and defies trends in a constant state of renewal.

Mercedes-Benz is the only automobile brand that has managed to establish itself in the perfume industry in ten years. The ambition is to elevate the fragrances toward a luxury and ecoresponsible approach.

‘I don’t follow dreams, I hunt goals’. Philipp Plein.

Philipp Plein’s brand is synonymous with maximalist luxury. Bold, eccentric, and always in motion, Plein creates experiences that are impossible to ignore. A self-made entrepreneur, he embodies the spirit of unstoppable ambition, transforming everything he touches into gold.

From fashion and accessories to clubs, hotels, real estate, and fragrances, Philipp Plein demands the best.

Give Back Beauty immerses you in the explosive and fearless spirit of Philipp Plein, crafting daring and unforgettable scents and experiences like the No Limits and Plein Fatale lines.

Known as the “Princess of Pop,” Britney Spears is a global phenomenon and one of the most iconic figures in pop music history. With her powerful voice, unforgettable performances, and chart-topping hits, she has shaped the sound and style of a generation.

Since 2004, Britney Spears and her fragrances have been empowering people across the globe to Believe in themselves, be more Curious, and indulge their every Fantasy. Britney Spears Fragrances has launched over 30 fragrances in its history, including The Fragrance Foundation 2023 Hall of Fame finalist, Britney Spears Fantasy, which is still available worldwide today.

Her fragrances are designed for the woman, like Britney herself, who is sophisticated & glamorous, feminine & flirtatious, sexy & playful, and are meant to celebrate the iconic moments in a strong woman’s life.

The visionary intuition of Giuliana Marchini Gerani and her husband Silvano Gerani led to the launch in 1974 of the new brand Iceberg, under the supervision of the first Creative Director Jean-Charles de Castelbajac. Iceberg launched a revolutionary idea introducing the new concept of sportswear deluxe.

Long distinctive style mixes pop influences taken from the archives and an edgy British coolness. Cartoons and logos take center stage, statement aesthetics, sporty silhouettes, neon accents and eye-catching accessories collections. The fashion label is rooted in the contemporary urban culture and surrounds itself with creative people linked to the music scene.

Give Back Beauty is taking Iceberg fragrances to new heights, building on the success of existing lines while venturing into innovative new territories. This strategic approach is not only expanding the brand’s reach, but also elevating its image and ushering in a new era for its iconic fragrance line.

From a daydream to a destination.

For 30 years, Tommy Bahama has created an oasis where the sun always shines, the seas are always welcoming and easy-breezy styles are always in season. Tommy Bahama is not just an escapist fantasy—it’s a state of mind. Our happy place.

Welcome to your paradise.

Founded in 1969, Gap is today a globally recognized icon of Casual American style.

Gap champions originality to inspire self-belief, celebrating individuals across generations. Gap drives cultural relevance by celebrating humanity and standing for creativity.

By introducing fragrances to a wide consumer audience, GAP is dedicated to cultivating a lifestyle imbued with self expression and optimism.

Give Back Beauty signed an agreement with Angelini Industries to acquire AB Parfums, formerly known as Angelini Beauty.

AB Parfums specializes in creating, developing, marketing, and globally distributing fragrances for fashion brands, including Trussardi, whose fragrance brand is owned by AB Parfums, Laura Biagiotti, Angel Schlesser and Armand Basi. Additionally, it distributes major L’Oréal Group brands, such as Ralph Lauren, Maison Margiela, Cacharel, Diesel, Azzaro and Viktor & Rolf.