GBB is a privately-owned beauty group. Through global partnerships, licensing or distribution agreements, GBB engages with brands and talents to bring their beauty products to consumers worldwide.
To be the best-in-class global beauty partner of Brands through breakthrough product and business model innovation by combining the flexibility, focus and the long-term mind-set of entrepreneurial companies and the management best practices of large groups.
To build Brands long-term, while giving back to people and to the planet.
Big enough to matter, small enough to care.
OUR UNIQUE VALUE PROPOSITION
Fragrances, make up, skincare, hair care and grooming, leveraging internal teams and strategic partners, including the world dominant R&D and manufacturing companies.
PRODUCT AND MARKETING INNOVATION
Innovative concepts coherent with the DNA of each Brand and consumer needs, strong compelling stories that touch emotions, a strong attention to detail and quality.
OMNI-CHANNEL AND DIGITAL EXPERTIS
Control of the brick and mortar distribution across 25,000 beauty stores around the world. Proprietary e-commerce, strong relationships with best prestige e-tailers and market places in the world, digital tools to promote products and control the distribution.
Distribution, licensing, joint venture and other hybrid models – enabling the Brand to have strong control of the business and maximization of the shareholders’ value. Business models are tailor made, based on the needs of each partner Brand and can evolve over time.
AT THE CORE OF WHAT WE DO IS THE BELIEF THAT:
Breaking the rules of the game is more difficult, but brings higher rewards
Sustainability and giving back to society are integral parts of building a business
Strong ethical principles are key for long-term success
WE EXPRESS OUR VALUES EVERY DAY IN THE WAY WE WORK WITH OUR PARTNERS, CLIENTS AND EMPLOYEES: